Xenex specialist capabilities lie within Marketing Public Relations (MPR). While Public Relations is about your repution, MPR supports corporate or product promotion and image making by building awareness and brand knowledge for both new and established products and services.
Most MPR programmes support the marketing objectives of a business and are directed towards the media with the written word being a central activity. Xenex understand that promoting complex issues can often mean breaking down the barriers to understanding. Sometimes there is a need to educate; sometimes to inform; but always to retain the readers interest while promoting the benefits. Our MPR services range from basic copywriting to specialist writing, from story placement through to complete campaign execution.
As the power of mass advertising weakens MPR offers an alternative. MPR has in many cases proved to be a more cost effective method to build brand awareness and knowledge. It has been documented that consumers are five times more likely to be influenced by editorial than by advertising.
MPR can play an important role in the following tasks:
- Assisting in the launch of new products and services.
- Aiding in the repositioning of a mature product.
- Creating interest in a particular product category.
- Influencing specific target groups.
- Defending products that have encountered public problems.
- Building the corporate image in a way that reflects favourably on its products and services.
Marketing Public Relations is a specialist skill. Done right, the impact can be prodigious.
Most MPR programmes support the marketing objectives of a business and are directed towards the media with the written word being a central activity. Xenex understand that promoting complex issues can often mean breaking down the barriers to understanding. Sometimes there is a need to educate; sometimes to inform; but always to retain the readers interest while promoting the benefits. Our MPR services range from basic copywriting to specialist writing, from story placement through to complete campaign execution.
As the power of mass advertising weakens MPR offers an alternative. MPR has in many cases proved to be a more cost effective method to build brand awareness and knowledge. It has been documented that consumers are five times more likely to be influenced by editorial than by advertising.
MPR can play an important role in the following tasks:
- Assisting in the launch of new products and services.
- Aiding in the repositioning of a mature product.
- Creating interest in a particular product category.
- Influencing specific target groups.
- Defending products that have encountered public problems.
- Building the corporate image in a way that reflects favourably on its products and services.
Marketing Public Relations is a specialist skill. Done right, the impact can be prodigious.
